Not long ago, measuring your brand’s Share of Voice (SOV) was simple. You counted how many keywords you ranked for versus your competitors, or how many ad impressions you captured in your category. A higher number meant more visibility. More visibility meant more clicks. More clicks meant more revenue. That model still has value —…
If someone asked you right now — “What’s the difference between SEO, AEO, and GEO?” — could you answer it clearly? Most people in digital marketing can’t. They’ve heard the terms, maybe even use them, but can’t explain how they’re different or why all three matter. This post fixes that. These three things are related….
Not long ago, getting found online meant one thing: rank on Google. If you were on page one, you existed. If you weren’t, you didn’t. That’s still true — but it’s no longer the whole picture. A growing number of people now start their research by typing a question into ChatGPT, Perplexity, or Google’s AI…