If order confirmations, abandoned-cart flows, or shipping updates from your Shopify store are landing in spam — or not arriving at all — the cause is very often a single misconfigured DNS record: your SPF record. Specifically, it’s exceeded a hard limit that most store owners have never heard of, and once it’s exceeded, mail…
If your e-commerce brand sends marketing emails, transactional receipts, or automated flows, this guide covers everything that determines whether those emails actually reach a customer’s inbox. Email deliverability isn’t one setting or one fix. It’s a combination of technical authentication, sender reputation, and compliance with rules that shift more often than most store owners realize….
You’ve built the welcome flow. The abandoned cart sequence is live. The newsletter goes out every week like clockwork. And yet, revenue from email keeps sliding, or it never took off in the first place. Here’s the uncomfortable possibility most store owners never check: your emails might not be reaching the inbox at all. Not…