SPF checks where an email came from. DKIM checks whether it arrived unchanged. They solve different problems, and DKIM only carries real weight when it’s paired with a valid SPF record too — the two are usually diagnosed together. What DKIM Actually Does DKIM (DomainKeys Identified Mail) attaches a digital signature to every outgoing email,…
If your e-commerce brand sends marketing emails, transactional receipts, or automated flows, this guide covers everything that determines whether those emails actually reach a customer’s inbox. Email deliverability isn’t one setting or one fix. It’s a combination of technical authentication, sender reputation, and compliance with rules that shift more often than most store owners realize….
You’ve built the welcome flow. The abandoned cart sequence is live. The newsletter goes out every week like clockwork. And yet, revenue from email keeps sliding, or it never took off in the first place. Here’s the uncomfortable possibility most store owners never check: your emails might not be reaching the inbox at all. Not…