Most businesses set up their Google Business Profile once and forget it exists. They fill in the basics — address, phone number, hours — and assume the job is done. In 2026, that approach is a competitive liability. Google’s local search landscape has shifted. AI Overviews now surface in local queries. Google Maps results increasingly…
If someone asked you right now — “What’s the difference between SEO, AEO, and GEO?” — could you answer it clearly? Most people in digital marketing can’t. They’ve heard the terms, maybe even use them, but can’t explain how they’re different or why all three matter. This post fixes that. These three things are related….
Not long ago, getting found online meant one thing: rank on Google. If you were on page one, you existed. If you weren’t, you didn’t. That’s still true — but it’s no longer the whole picture. A growing number of people now start their research by typing a question into ChatGPT, Perplexity, or Google’s AI…