Reddit Doesn’t Know Your Brand Exists — And That’s Exactly Why AI Trusts It More Than You
How community platforms quietly became the new social proof layer for ChatGPT, Perplexity, Gemini, and Google AI Overviews — and why most brands are optimizing for the wrong kind of trust. The Homepage Testimonial Is Dead. Long Live the Thread You Never Saw. For twenty years, social proof meant something you controlled. A curated testimonial….