How to optimize mobile SEO using only free tools — configuration, structured data, and voice search Google has indexed the mobile version of your site first since 2019 (mobile-first indexing became the default for all new domains and rolled out to the rest of the web by 2023). If your mobile experience is weak, your…
Most brands only try digital PR when something “big” happens — a launch, a funding round, an anniversary. Then the news dries up, the outreach stops, and six months go by with zero new mentions. That’s backwards. The brands that earn mentions consistently aren’t the ones with the most news — they’re the ones who’ve…
A Complete Digital PR Prospecting Playbook: Google X-Ray Search, Social Media Recon & Free Media Databases Why Finding the Right People Is Harder Than Writing the Perfect Pitch Most digital PR content stops at the outreach email. Subject lines, personalization tricks, follow-up cadences — plenty has been written about how to pitch. Almost nothing has…
A journalist covering a beat with any real audience gets somewhere between 50 and 200 pitches a day. Most get a glance, three seconds, maybe five, before the delete key. The ones that survive share almost nothing in common with what most brands send. This is the part of digital PR where a great target…
Here’s the mistake almost everyone makes on their first digital PR campaign: they buy a media database, export 3,000 contacts in “your industry,” and start sending. Three weeks later, the numbers come in. 2% open rate. Four replies. One of them is an auto-response from an email that’s been dead since 2023. The client asks…
Most “digital PR” content online is either old-school press-release spam dressed up in new language, or link-building content that pretends journalists don’t exist. Neither works anymore. Digital PR sits at the intersection of two disciplines that used to be separate: traditional media relations (the art of getting a human being at a publication to care…
Somewhere this week, a potential customer typed something like “best alternatives to [your biggest competitor]” into ChatGPT, Perplexity, or Gemini’s AI Overview. The answer named three or four brands. If yours wasn’t one of them, this article is about why — and it isn’t the reason most agencies will tell you. We didn’t guess at…
The Diluted Authority Problem Run enough live citation experiments across ChatGPT, and a pattern surfaces that most SEO teams never account for: AI engines don’t reward the site with the most pages on a topic. They reward the page with the clearest, most concentrated signal of authority. We saw this directly while tearing down how…
One small, easy-to-break text file controls how your entire site responds to every request — redirects, error pages, security rules, caching, and more. This is the file behind more “mystery” traffic drops and 404 spikes than almost anything else on a server. Here’s everything it does and how to actually read it. 1. What .htaccess…
A vertical traffic drop, a wave of 404s, and hundreds of pages stuck in “Discovered — currently not indexed” looks like a penalty. It almost never is. Here’s how to read the signals correctly, find the actual root cause, and understand why there’s no such thing as a one-click bulk fix — but there is…