TL;DR — Direct Answer – The bold name Google shows above your URL is called the “site name,” and it is computed separately from normal indexing — updating your title tags and structured data does not force it to refresh. – Google draws the site name from several signals at once: WebSite structured data, the…
Technical SEO isn’t the kind of work that forgives shortcuts. A missed canonical tag, a broken robots.txt rule, or a botched migration can quietly tank months of organic traffic before anyone notices. So when it’s time to hire help, the decision usually comes down to two very different paths: bring on an individual freelancer from…
If you’re reading this, you’re probably not looking for a definition of technical SEO. You’re past that. You’re staring at a shortlist of agencies and freelancers, trying to figure out who to actually hire — and worried that whoever you pick will either not understand the technical side of your site, or won’t have a…
Crawl budget isn’t just a large-site problem. Any site that generates URLs faster than Google can meaningfully process them — through pagination, faceted navigation, thin taxonomy pages, or JavaScript rendering mismatches — is spending crawl attention on the wrong pages. This is the audit framework we run at Alneeko: ten checkpoints, in priority order, that…
A soft 404 is the single most misdiagnosed indexing signal in Google Search Console — and the one most likely to silently cap a growing site’s crawl budget and rankings. This guide covers what a soft 404 actually is, how it differs from a real 404, whether zero 404s should even be your goal, why…
If a page isn’t indexed, nothing else you do to it matters — not the schema, not the internal links, not the copy. Before any of that work pays off, Google has to be able to (1) prove you own the property, (2) find your URLs, and (3) crawl them cleanly. This guide walks through…
What Is Technical SEO? Technical SEO is the practice of optimizing a website’s infrastructure — crawlability, indexing, site speed, structured data, and rendering — so that search engines and AI systems can access, understand, and trust your content. Unlike content or off-page SEO, technical SEO doesn’t change what you say; it changes whether search engines…
A 10-step, production-tested framework for auditing, migrating, and enhancing a site’s SEO and AEO through a redesign or platform move — without losing the rankings that already work. Every redesign is a controlled demolition. New templates replace old ones, URLs change shape, copy gets rewritten, and entire sections of the information architecture move. Search engines…
If you’ve ever hired an SEO agency, you know the drill. A few weeks later, you get a PDF. It’s 80 pages long. It has a “Technical Health Score” of 62/100. It lists 340 issues, sorted by severity: Critical, High, Medium, Low. You forward it to your developer. Your developer opens it, scrolls for four…
White Hat, Gray Hat, Black Hat, Parasite, Brand, Accessibility & Programmatic SEO — A Field Guide From Someone Who’s Watched All of It Happen If you’ve spent enough years in this industry, you stop thinking of SEO as one discipline and start thinking of it as a family of competing philosophies, each born out of…