A new Performance report — “Generative AI features” (Beta) — is live in Search Console. We pulled it up on our own property to show you exactly what it tracks and why it matters for anyone doing AEO/GEO work. What we’re looking at Google Search Console has rolled out a dedicated report under Performance called…
TL;DR — Direct Answer – The bold name Google shows above your URL is called the “site name,” and it is computed separately from normal indexing — updating your title tags and structured data does not force it to refresh. – Google draws the site name from several signals at once: WebSite structured data, the…
Most “content strategy” advice boils down to the same vague instruction: write good stuff, consistently. That’s not wrong, but it’s not useful either. It doesn’t tell you what to build, in what order, or why one company’s blog compounds into a traffic machine while another’s just accumulates posts nobody reads. The truth is that almost…
Technical SEO isn’t the kind of work that forgives shortcuts. A missed canonical tag, a broken robots.txt rule, or a botched migration can quietly tank months of organic traffic before anyone notices. So when it’s time to hire help, the decision usually comes down to two very different paths: bring on an individual freelancer from…
If you’re reading this, you’re probably not looking for a definition of technical SEO. You’re past that. You’re staring at a shortlist of agencies and freelancers, trying to figure out who to actually hire — and worried that whoever you pick will either not understand the technical side of your site, or won’t have a…
For twenty-five years, the deal was simple. You typed a question into Google, you got ten blue links, you clicked one, and somewhere on the other end a publisher earned a sliver of ad revenue for having answered you. That deal is the reason the modern web i.e. blogs, news sites, recipe pages, SEO agencies,…
Crawl budget isn’t just a large-site problem. Any site that generates URLs faster than Google can meaningfully process them — through pagination, faceted navigation, thin taxonomy pages, or JavaScript rendering mismatches — is spending crawl attention on the wrong pages. This is the audit framework we run at Alneeko: ten checkpoints, in priority order, that…
If a page isn’t indexed, nothing else you do to it matters — not the schema, not the internal links, not the copy. Before any of that work pays off, Google has to be able to (1) prove you own the property, (2) find your URLs, and (3) crawl them cleanly. This guide walks through…
What Is Technical SEO? Technical SEO is the practice of optimizing a website’s infrastructure — crawlability, indexing, site speed, structured data, and rendering — so that search engines and AI systems can access, understand, and trust your content. Unlike content or off-page SEO, technical SEO doesn’t change what you say; it changes whether search engines…
Search stopped being just a ranking game the moment answer engines and AI assistants started synthesizing results instead of just listing links. The agencies below have earned their reputations for different reasons — some for the scale of their SEO operations, some for pioneering the Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) discipline…