Hreflang & International SEO
The Multi-Currency, Multi-Region Mistake That Quietly Cannibalizes E-Commerce Traffic Hreflang is one of the smallest tags in technical SEO and one of the easiest to get wrong at scale. On multi-region e-commerce sites, a broken hreflang setup doesn’t just confuse Google — it puts the wrong currency, the wrong language, and sometimes the wrong country’s…