You’ve done the SEO work. You rank on Google. Then you ask ChatGPT to recommend a product in your category, and your brand simply isn’t there — while a smaller competitor is. This is the moment most e-commerce founders start asking about “AI visibility,” and it’s worth slowing down to actually understand what’s happening before…
Type “new arrivals” into a search box and Zara shows up in a heartbeat. Ask an AI assistant to summarize what’s new at Zara this week, and it draws a blank — or worse, hallucinates. We didn’t guess at why. We opened the page, read the raw HTML, and counted. The Number That Should Worry…
Somewhere in the last few months, Google quietly added a new category to Lighthouse and PageSpeed Insights. It sits below the familiar Performance, Accessibility, Best Practices, and SEO scores, and it is called Agentic Browsing. Most site owners have never seen it. Most SEO agencies have never mentioned it. And yet it is already live,…