Crawl budget isn’t just a large-site problem. Any site that generates URLs faster than Google can meaningfully process them — through pagination, faceted navigation, thin taxonomy pages, or JavaScript rendering mismatches — is spending crawl attention on the wrong pages. This is the audit framework we run at Alneeko: ten checkpoints, in priority order, that…
A soft 404 is the single most misdiagnosed indexing signal in Google Search Console — and the one most likely to silently cap a growing site’s crawl budget and rankings. This guide covers what a soft 404 actually is, how it differs from a real 404, whether zero 404s should even be your goal, why…
Type “new arrivals” into a search box and Zara shows up in a heartbeat. Ask an AI assistant to summarize what’s new at Zara this week, and it draws a blank — or worse, hallucinates. We didn’t guess at why. We opened the page, read the raw HTML, and counted. The Number That Should Worry…
Somewhere in the last few months, Google quietly added a new category to Lighthouse and PageSpeed Insights. It sits below the familiar Performance, Accessibility, Best Practices, and SEO scores, and it is called Agentic Browsing. Most site owners have never seen it. Most SEO agencies have never mentioned it. And yet it is already live,…
Why Generic Technical SEO Advice Breaks on E-commerce Sites Most technical SEO checklists are written for content sites — blogs, marketing pages, editorial content. E-commerce sites have a fundamentally different shape: thousands of near-duplicate product pages, faceted navigation, variant URLs, seasonal inventory churn, and platform constraints (Shopify, Magento, WooCommerce) that content-site advice simply doesn’t account…
SPF checks where an email came from. DKIM checks whether it arrived unchanged. They solve different problems, and DKIM only carries real weight when it’s paired with a valid SPF record too — the two are usually diagnosed together. What DKIM Actually Does DKIM (DomainKeys Identified Mail) attaches a digital signature to every outgoing email,…
If order confirmations, abandoned-cart flows, or shipping updates from your Shopify store are landing in spam — or not arriving at all — the cause is very often a single misconfigured DNS record: your SPF record. Specifically, it’s exceeded a hard limit that most store owners have never heard of, and once it’s exceeded, mail…
If your e-commerce brand sends marketing emails, transactional receipts, or automated flows, this guide covers everything that determines whether those emails actually reach a customer’s inbox. Email deliverability isn’t one setting or one fix. It’s a combination of technical authentication, sender reputation, and compliance with rules that shift more often than most store owners realize….
You’ve built the welcome flow. The abandoned cart sequence is live. The newsletter goes out every week like clockwork. And yet, revenue from email keeps sliding, or it never took off in the first place. Here’s the uncomfortable possibility most store owners never check: your emails might not be reaching the inbox at all. Not…
Every Shopify store is different — different niche, different theme, different catalog size. But strip away the branding and the same platform sits underneath all of them, and that platform makes the same handful of structural mistakes over and over. This is the part of technical SEO that isn’t glamorous. Nobody writes a case study…